Free, no sign-up to start: the plan opens as a live, editable Gantt chart. 13 tasks across 4 phases, about 16 weeks if every task runs in sequence.
What's in the template
Brand audit and stakeholder interviews
Positioning and messaging
Name and trademark checks
Logo and identity concepts
Feedback and refinement
Brand guidelines
Website update
Product and document templates
Social profiles and email signatures
Signage and print
Internal launch
Public announcement
Post-launch asset sweep
| Phase | Task | Example duration |
|---|---|---|
| Strategy | Brand audit and stakeholder interviews | 10 days |
| Strategy | Positioning and messaging | 10 days |
| Strategy | Name and trademark checks | 14 days |
| Identity | Logo and identity concepts | 14 days |
| Identity | Feedback and refinement | 7 days |
| Identity | Brand guidelines | 7 days |
| Rollout | Website update | 14 days |
| Rollout | Product and document templates | 7 days |
| Rollout | Social profiles and email signatures | 3 days |
| Rollout | Signage and print | 14 days |
| Launch | Internal launch | 1 day |
| Launch | Public announcement | 1 day |
| Launch | Post-launch asset sweep | 7 days |
Durations are examples to replace with your own estimates, not benchmarks.
About this rebrand project plan
A rebrand touches everything with a logo on it. This plan runs strategy and trademark checks first, then identity design, then the long tail of updating the website, documents, signage and accounts before a coordinated launch.
It fits a company or nonprofit refreshing its identity. For a name change, give legal and domain tasks extra time.
Who it's for: Marketing leads, founders, brand agencies and designers.
How to use it
- Open the plan. Click Open in the editor.
- List every asset. Add a row for each asset group your organization has, from invoices to vehicle wraps.
- Assign owners. Give each rollout row an owner so nothing keeps the old logo.
- Share with the agency. Send a read-only link to your agency and leadership.
Planning tips
- Run trademark checks with legal counsel before falling in love with a design.
- Launch internally before the public announcement.
- Expect to find old assets after launch; schedule a sweep.
Frequently asked questions
- How long does a rebrand take?
- It depends on scope. This template totals three to four months in sequence.
- Do I need trademark checks?
- For a new name or logo, checking for conflicts with a qualified professional is common practice.
- Is it free?
- Yes. Opening and editing the template is free.
Related templates
The free plan saves one project. Downloads (PDF, CSV) and more projects are on Solo, $12/month.