Free, no sign-up to start: the plan opens as a live, editable Gantt chart. 14 tasks across 4 phases, about 9 weeks if every task runs in sequence.
What's in the template
| Phase | Task | Example duration |
|---|---|---|
| Strategy | Audience and positioning | 5 days |
| Strategy | Messaging and value props | 4 days |
| Strategy | Launch goals and tracking plan | 2 days |
| Assets | Creative brief | 2 days |
| Assets | Design and copy production | 10 days |
| Assets | Landing page build | 6 days |
| Assets | Email sequence | 4 days |
| Assets | Sales and support briefing | 2 days |
| Channels | Paid campaign setup and approvals | 4 days |
| Channels | Organic and social schedule | 3 days |
| Channels | Press and partner outreach | 5 days |
| Launch | Launch day | 1 day |
| Launch | Campaign optimization | 10 days |
| Launch | Post-launch review | 2 days |
Durations are examples to replace with your own estimates, not benchmarks.
About this marketing launch plan
Launches slip when one asset isn't ready: the landing page is done but the ads aren't approved, or the email is written but the list isn't segmented. This plan puts positioning first, then every asset that depends on it, then the channels that depend on the assets.
Use it for a product, feature or campaign launch handled by a small marketing team. Add rows per channel if you run more than email, paid and organic social.
Who it's for: Product marketers, founders and marketing leads coordinating a launch across channels.
How to use it
- Open the plan. Click Open in the editor to load the launch plan as a live Gantt.
- Set launch day. Drag launch day to your real date and pull the asset tasks back so they finish in time.
- Assign owners. Give every asset one owner. Shared ownership is where launch tasks stall.
- Share and review weekly. Share a read-only link and mark tasks At risk during weekly check-ins.
Planning tips
- Lock messaging before design starts; changes after that ripple into every asset.
- Leave time for ad platform review before paid campaigns go live.
- Brief sales and support before launch day, not on it.
Frequently asked questions
- What goes into a marketing launch plan?
- Positioning and messaging, the assets (creative, landing page, email), the channels that use them, launch day itself, and a review period afterward, each with an owner and a date.
- How far ahead should I plan a launch?
- It depends on scope. This template runs about two months end to end; a feature announcement may need far less, a new product more.
- Can I use AI to adapt this plan?
- Yes. The editor can generate a plan from a short description; free accounts get a monthly allowance of AI credits and Solo includes more.
Related templates
The free plan saves one project. Downloads (PDF, CSV) and more projects are on Solo, $12/month.