Free, no sign-up to start: the plan opens as a live, editable Gantt chart. 11 tasks across 4 phases, about 7 weeks if every task runs in sequence.
What's in the template
Goals, audience and key message
Channel plan
Creative brief
Copywriting
Design and video
Internal approvals
Schedule posts
Launch day
Campaign run and community management
Mid-campaign check
Results review
| Phase | Task | Example duration |
|---|---|---|
| Plan | Goals, audience and key message | 3 days |
| Plan | Channel plan | 2 days |
| Plan | Creative brief | 2 days |
| Produce | Copywriting | 5 days |
| Produce | Design and video | 10 days |
| Produce | Internal approvals | 3 days |
| Launch | Schedule posts | 2 days |
| Launch | Launch day | 1 day |
| Launch | Campaign run and community management | 20 days |
| Review | Mid-campaign check | 1 day |
| Review | Results review | 2 days |
Durations are examples to replace with your own estimates, not benchmarks.
About this social media campaign plan
A social campaign needs its content ready before it goes live. This plan sets goals and the channel mix, produces and approves the content, schedules it, runs the campaign with community management, and finishes with a results review.
Change the run length to match your campaign; everything after it moves along.
Who it's for: Social media managers, marketing teams and agency account leads.
How to use it
- Open the plan. Click Open in the editor. The tasks load as a live Gantt chart without signing in.
- Set the run length. Change the campaign run row to the number of days the campaign lasts.
- Add approval time. Lengthen approvals if legal or a client needs to sign off.
- Share. Send a read-only link to the client or stakeholders.
Planning tips
- Decide how you will measure success before producing content.
- Leave time for approvals; it is the step that slips most often.
- Plan who replies to comments during the campaign.
Frequently asked questions
- How far ahead should a social campaign be planned?
- This example starts about four weeks before launch, mostly for content production and approvals.
- Can I plan an ongoing content calendar?
- Yes. The content marketing calendar template is built for recurring publishing.
- Is it free?
- Yes. Opening and editing the template is free, and a free account saves one project. Downloading the chart as PDF or CSV needs Solo.
Related templates
The free plan saves one project. Downloads (PDF, CSV) and more projects are on Solo, $12/month.